How to Position Your Brand on Paid Media in Recent Time

Social media platforms have become the people’s favourite source of entertainment these days. In fact, a curious study by Business Today has noted a whopping 87% increase in social media usage since the lockdown began.

As a business owner if you are clueless whether to “squander resources” on engaging digital marketing services or not, let us tell you, this is the ideal opportunity to engage the audience, increase brand recall, and connect with the existing and potential customers. And a less cluttered feed is the cherry on the top here!But here’s a catch. You need to be mindful of how you are positioning your brand on the paid media, especially once it comes to developing creative strategies and messaging. Today, let’s discuss all about it.

Key Considerations While Approaching Paid Media Right Now

Conversions and revenue goals are your priority – point noted.

But, for now, consider driving product discovery and awareness for your brand. Focus on developing long-term relationships through thoughtful messaging. This will build rapport and create a loyal customer base. Here’s how to start:

1. Explore Underused Paid Social Channels

If you are doing something, do it right. And right now, exploring the otherwise underused paid social media is the right thing for you to do.

These channels will help you to drive incremental value by fetching attention from the audience who usually don’t check out your ads. Take Pinterest and Snapchat for examples. You may use these channels to increase new signups, click-through rates on the pins, and user-interactions with your products.

However, we don’t suggest you to squander resources on any and every social media channel as it may not be profitable. You better engage a professional digital marketing agency India to determine which channels are suitable for you. Also, keep an eye on the latest social media marketing trends to stay ahead of others.

2. Be Relevant

Does your company offer any service or product that can make people’s lives a little better? Can you help people remain calm and happy when they are stuck at home?

Make sure to showcase this value proposition in your ad to catch people’s attention as they scroll. Also, include phrases like “contactless delivery,” “at home,” and others to emphasize the relevance and convenience of your service.

Here are some quick strategies to foster your business during the uncertain situation.

3. Be Informative

Many blame social media to be the hub of fake news and misinformation. And they have every reason to do so! People these days often spread ‘news’ without judging its factuality.

Amidst such a vulnerable scenario of the COVID-19 impacted world, it’s important to combat misinformation. Why don’t you be a messiah here! If your brand (say, medical industry or a news-based organization) offers a service or product that provides useful and accurate information, the social media channels are all yours!

Even if you don’t belong to these industries, you can assist people and inform them how your product or service can bring a modicum of normalcy in their disrupted or new lifestyle. Whether you collect and deliver groceries from the customers’ preferable store or provide online tuition – assisting people can be done in multiple ways! Where there’s a will... you know!

Oh and guess what! Many aspirants are venturing new start-ups to deliver such services. On the one hand, their services are helpful for the people stuck at home, on the other, their businesses are flourishing beyond expectation. So, it’s a win-win situation for both. Well, every cloud has a silver lining!

Let a reliable internet marketing agency India to help you market your brand in the digital realm and there’s no looking back.

4. Compassion Goes a Longer Way...

...than you believe! The unprecedented crisis has disrupted people’s lives and livelihood. So, it is okay not to show your brand remaining unaffected during this hour. Rather by acknowledging vulnerability and being compassionate in your ad creative you can enhance the trustworthiness of your brand.

If your brand supports any causes related to COVID-19, you can definitely highlight that but make sure to be humble in your ad copy. It’s not about being proud, but compassionate. How to do that? We’ll tell you in the next point.

5. Don’t Go Overboard

A promotion during this time doesn’t solely serve any marketing purpose but assures customers that you are just beside them and fighting to make things better. You can well understand the strong impact it leaves on people’s minds.

If your brand is not much into promotion, it’s time to engage digital marketing services to acknowledge the situation and showcase how your business is coping up with this.

If your brand is a typically promo-heavy one, consider shifting your focus from your products to how they can help the consumers. It’s not about you, but about the customers.

These will not only make people aware of your services but also inspire entrepreneurs who are suffering during the economic disbalance or afraid to take a step forward.

6. “In this Together” – Create Reliability and Celebrate Togetherness

Right since the beginning of the pandemic, #InThisTogether has come to the forefront. Make this hashtag truly reflect in your ad copy. Adopt this thought and your creative will automatically include everything we’ve mentioned above! The ultimate objective is to show the real you – vulnerable and affected, yet strong enough to fight. This will produce a reliable brand image.

Remember, a little humour in your creative is always welcome as it evokes a positive spirit, but don’t go over the top to hurt anyone’s sentiment. Especially, steer clear of dark humour as it may produce a negative impression of your brand. If you’re not sure about this, seek assistance from the professionals at any leading digital marketing agency India. But never, we repeat, never come out with an uncensored copy – it can ruin your entire marketing effort!

Wrapping Up

By following these strategies, you can successfully market your brand during such uncertain times and create a potentially long-lasting bond with the users. While the creative will reveal your compassionate image and bring useful products to the fore, exploring the off-bit marketing platforms will enhance your reach.

These little changes in your marketing approach will pay off in the long run. Try these, and you won’t regret.

Stay safe! We’re in this together!